In 2003, restaurant veterans Bob Phillips and Keith Goldman purchased California Tortilla, a two-unit fast casual concept in Maryland. Since then, the franchise has expanded to over 50 locations in Maryland, Virginia, West Virginia, Pennsylvania, Delaware, New Jersey, Florida and the District of Columbia, serving fresh, made-to-order, delicious, award-winning signature burritos, quesadillas, salads, and other Cal-Mex favorites. Recently, the international expansion drive has begun.