In January 2009, NBK Fashion has announced, the highly anticipated opening of its ZAI Flagship store with a mix of exceptional brands from across the globe, in the cornerstone of Al Wa’ab City, adjacent to Mercedes Benz Showroom. Spread over 2000 square meters dedicated to specialized luxury boutiques, individual designer concepts, as well as ultra cool stylish multi-brand areas, with the strong influential position in the fashion world of the brands carried such: LANVIN,ELIE SAAB, VICTORI BECKHAM ,AVHASH by ANNE VALERIE HASH, BARBARA BUI,MUGLER, MANOUSH, BLUGIRL, PIERANTONIO GASPARI and more… will undoubtedly give Zai the opportunity of making its mark in the highly competitive international fashion scene. ZAI is also offering a truly unique personalized shopping experience within glamorous, luxuriant VIP quarters named ‘Zai Atelier’ comprised of four salons each decorated in a different classical style. This very private ‘By Appointment’ ladies-only personal service will be provided by highly trained female personal stylists as familiar with the latest in fashion, as well as taking care of the customers’ particular needs . This service will also offer the client the opportunity to preview the collections ahead of the season from brands such as BODY AMR, CARLOS MIELE ,BADGLEY MISCHKA and more… Located on the ground floor of Zai, ASSOULINE, the premiere luxury book publisher, is unveiling its first boutique in Qatar. The Assouline concept takes its customers on a journey through the world of art and culture with its extensive collection of specialty books and gifts.

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