Around the world, and more so in the rapidly progressing Middle East, the beauty industry is growing at a phenomenal rate. Middle Eastern women celebrate their femininity and express their beauty with great attention devoted to hair, nail and skin care. Likewise, men from the region have a strong tradition of meticulous personal grooming. Consequently, purchase of reputed beauty products is remarkably high compared to other parts of the world. The Nazih Group was established to meet this incessant demand. Today, we are the acknowledged market leader in 15 countries in the Middle East and North Africa (MENA) region, and in many instances, are the sole distributors of a number of high profile brands. Enormous regional economic development and growth have further encouraged our plans of exploring partnerships and mutual relations with even more wholesale and retail cosmetics and body care product centres. Our understanding of the region and its sensitivities is strengthened by our backbone of business ethics. We have the highest respect for human rights and do not engage in business with companies or organisations that do not share these values. As a socially responsible organisation, we participate in many related activities in close coordination with social development associations in the region. We are also firm advocates of environmental protection and recognise the urgency of safeguarding the planet’s resources for future generations.